Digital Engagement: How to Benefit From and Accelerate the Energy Transition | EMC 18
Since the pandemic began, digital engagement has become even more important to find, engage, acquire and retain customers. No longer is the day of just door-to-door sales. Energy consumers, especially the younger ones, really do want a relationship with their energy supplier. They go online to research before they buy and prefer digital communications.
For this reason, retailers need to focus on how they can build their businesses online to find new customers and own the customer relationship.
The only way to benefit from the energy transition taking place is by maintaining a technological advantage over the utilities as well as the retail competition. In this panel our experts will focus on best practices to build their online presence, get creative with products and promotions and what digital tools they use to engage them.